Be Clutch
Safety campaign mascot-ified and animated
Context
During the COVID19 pandemic, my alma mater, Lehigh University, experienced a campus-wide shutdown. In the summer of 2020 when the institution was systematically phasing back to in-person learning, I was commissioned by Communications and Public Affairs to use illustrations and animations of our mascot to highlight safety procedures and protocols in a lighthearted way.
My Role
I designed and illustrated all visual assets of the project, including still images, animated stickers, and videos. Prior to this project, the Lehigh University mascot Clutch had never had a consistent presence as a cartoon character on social media. I was in charge of establishing a new, trendy identity of our existing, costumed mascot. Throughout the project, I communicated with varies departments at Lehigh University to ensure the consistency in artistic style and marketing language.
Time Frame
June - August, 2020
Skills
Digital art, storytelling, animation, graphic design
Software
Procreate, Canva, Adobe Premiere Pro
Platforms
Giphy, Instagram, YouTube, TikTok